Cogo Labs' Formula for Startup Success

Cogo Labs is constantly shifting and re-molding the model to make it fit a specific idea or vertical. “Over time,” Shapiro said, “we came to see our role as not limited to the front of the funnel only, not limited to the search only, but part of the whole value chain.” He added, “We built some tools that are general purpose enough to be built across businesses and we started seeding ideas. If we saw something cool happening in the market, we would build version one and two of a product [for that sector].”


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