Incubating at Cogo: Launching Your Product

Contrast, the business my team and I are incubating at Cogo, recently launched our first substantial product: SmartSavings. SmartSavings helps people new to budgeting set a weekly budget and stick to it by connecting their accounts and providing insights into their saving and spending activity throughout the week. Our user acquisition metrics are promising, we’re cash-flow positive, and we have lots of great ideas to make it even better. This is the story of how we got here, and what it takes to launch a product the Cogo way.